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“How to Break Through in the Furniture Export Industry with a ‘Zero to One’ Mindset”

HARBOR INTERNATIONAL INC is a professional cross-border furniture export trading company integrating R&D, production, sales, and service. Our main products cover living room furniture, bedroom furniture, office furniture, and outdoor furniture, catering to diverse consumer demands across different countries and regions. We are committed to providing global customers with high-quality furniture products and exceptional service, aiming to set an industry benchmark in cross-border trade.

In the furniture export industry, where product homogenization and fierce market competition prevail today, what often determines whether a company can stand out is not resources or channels, but whether the founding team possesses a true entrepreneurial mindset. This mindset means viewing challenges as opportunities, refining products with a long-term perspective, and responding to market changes with flexible strategies. Here are the three core manifestations of the entrepreneurial mindset in the furniture export sector:

1.Customer-Centric Approach: From “Selling Products” to “Solving Pain Points”
Traditional exports rely on low prices and OEM manufacturing, while entrepreneurial companies delve into analyzing target markets (e.g., European and American customers’ preference for eco-friendly materials, Middle Eastern buyers’ demand for customized services) and win orders through differentiated design.

2.”Agile Iteration: Rapid Small Steps to Validate the Market”

Entrepreneurial mindset rejects the ‘one-time investment’ approach. For example, test new products with small trial orders to gauge market response, then adjust production plans based on data to avoid inventory risks.

3.We always prioritize our customers, delivery, innovation, ownership, speed, the spirit of perseverance, and curiosity, and we are committed to building a company that outlasts all of us.”We constantly ask ‘why’ and ‘why not.’ It helps us deconstruct problems, identify root causes, understand obstacles, and open doors that once seemed insurmountable.”And expand its scope from exclusive sellers to a marketplace that includes third-party merchants and small vendors, in order to better cater to customers’ preferences in terms of choice, pricing, and delivery speed.

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